First, this new business venture will be partnering with vet clinics that provide veterinary services. To promote this new business venture to the public, we will be collaborating with pet supplies businesses, pet magazines and bloggers as well. To make this business work, the business itself needs to have key resources to support the business activities. For example: maintain the strong partnership with the vet clinics, be dominant in the pet industry by capturing customer preferences and build a trustworthy online platform that provide 24 hours, 7 days technical support for partners and targeted customers such as pet owners or pet lovers.

This centralized online booking platform allow pet owners easily access to all registered vet clinics in Malaysia. This platform will enable vet clinics to become easily discoverable; and the vets can use this system as an online community platform to connect with other vets. To sustain long-term customer relationships, the business will offer personal customer service, loyalty membership and appreciate customer feedback and suggestions. And finally, to popularize this centralized platform, some digital communication channels such as websites, social media, and online advertising will be used to educate and create awareness among the targeted customers.

When comes to the commercialization of this business idea, we need to carefully consider the cost and revenues. The costs that are incurred to operate the business are value driven as all the expenses are to improve the business services to attain better satisfaction for the customers. For the time being, it is expected that the main income derived from this business would be a commission charge for each booking made by the pet owners in the online platform. When the website traffic is growing, pet supplies businesses might be interested in paying for sponsored listings and display advertising on this centralized veterinary platform.